Staff Reporters
Feb 26, 2018

Mark Kong joins FCB China as creative lead

He replaces former CCO Fei Wei, who left the agency for Ogilvy.

Mark Kong joins FCB China as creative lead

FCB appointed Mark Kong as its creative lead in China, who came on board in January. He replaces Fei Wei, who left last month to join Ogilvy in March.

Prior to joining FCB, Kong was an executive creative director at Amber Shanghai. In his new position, apart from the usual job scope of defining overall creative vision and strategy, he will also enhance FCB's creative technology and innovation offering for China clients.

These clients include Mondelēz, Beiersdorf, Johnnie Walker (Black Label and Red Label), Lycra and Shanghai Pudong Development Bank.

“Mark is not only a big idea hunter, but also an innovative storyteller in this fragmented communications era," said FCB Shanghai CEO Josephine Pan. "He seizes every business problem as an opportunity."

FCB global chief creative officer Susan Credle said the breadth of brands Kong has worked with will be an asset for current and new clients, and called him a "lateral creative problem solver" who is comfortable working across different media.

Campaign China

Related Articles

Just Published

3 hours ago

LinkedIn logs out: Is it the end of the road for ...

SOUNDING BOARD: Industry experts weigh in on the future for LinkedIn and other non-native tech platforms in China, as the business-networking site confirms it will shrink to a jobs board in the market.

4 hours ago

Japan continues to witness high ad fraud while ...

Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.

4 hours ago

Digital Media Awards 2022: Call for entries

The DMAs celebrate outstanding ideas, work, agencies, brands and talent in the Greater China region.

4 hours ago

BrandZ China: Tencent overtakes Alibaba; Kuaishou, ...

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.