FCB appointed Mark Kong as its creative lead in China, who came on board in January. He replaces Fei Wei, who left last month to join Ogilvy in March.
Prior to joining FCB, Kong was an executive creative director at Amber Shanghai. In his new position, apart from the usual job scope of defining overall creative vision and strategy, he will also enhance FCB's creative technology and innovation offering for China clients.
These clients include Mondelēz, Beiersdorf, Johnnie Walker (Black Label and Red Label), Lycra and Shanghai Pudong Development Bank.
“Mark is not only a big idea hunter, but also an innovative storyteller in this fragmented communications era," said FCB Shanghai CEO Josephine Pan. "He seizes every business problem as an opportunity."
FCB global chief creative officer Susan Credle said the breadth of brands Kong has worked with will be an asset for current and new clients, and called him a "lateral creative problem solver" who is comfortable working across different media.