Campaign India Team
May 27, 2024

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.

Actor Mahesh Babu
Actor Mahesh Babu

Deodorant brand Denver has introduced its new phase of its success campaign, which stars South Indian superstar Mahesh Babu. The ad encourages a shift in perspective, redefining success to be more than just accomplishments—at a time when achievements are given more importance over values.

Babu has been associated with the deodorant brand since 2019, being selected for epitomising success as a self-made man. Calling him a symbol of humility and empathy, the brand believes he underscores the importance of respect, regardless of anyone's societal status in the brand film.

Saurabh Gupta, managing director and CEO of Hamilton Sciences, said, “Babu showcases this balance, sharing the message that no matter how high we rise, our values and humility keep us rooted. We are proud to collaborate with someone who inspires us to reach for the stars while keeping our feet firmly on the ground.”

Through his dialogue, “A person’s thinking determines their place in society; success should not go to your head,” the actor urges viewers to reconsider their attitudes toward others and adopt a mindset of equality and compassion. The brand film redefines how successful individuals let their aura (scent) reflect their achievements while remaining humble.

Talking about the campaign, Babu said, "Perfume is an essential part of grooming, which demonstrates discipline, and attention to detail, qualities that contribute to personal and professional success. However, success is also defined by our behaviour with others. Denver's ‘Scent of Success' campaign aligns perfectly with these values, and I'm honoured to be a part of it."

Campaign's take: Who isn't familiar with Mahesh Babu? The ad might not be revolutionary, but it definitely brings a smile to your face. In our society, the weight of hierarchy and social status often affects how we treat service staff. While it's debatable whether a deodorant can inspire humility, the nod towards treating everyone equally is certainly refreshing and much appreciated.

Source:
Campaign India

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