Based in Sydney, Spriggs will lead JWT's Kellogg's business throughout Asia-Pacific, which covers Asia, South Africa as well as Australia and New Zealand.
The WPP agency will also be making another senior appointment to support Spriggs for activites in Australia and New Zealand.
The WPP agency will also be making another senior appointment to support Spriggs for activites in Australia and New Zealand.
On the appointment, Magnus said: “Paul and the team in Australia have done a superb job over the last two years; not only spearheading a model created to bring creative and media buying under one umbrella for Kellogg, but also producing a number of highly successful business building platforms”.
The latest move follows JWT Sydney being appointed to lead Smirnoff’s Asia-Pacific regional branding work in December last year.
