Ad Nut
Jun 29, 2020

Jubilant Liverpool fans in Malaysia can 'adopt a keg' of Carlsberg

Those taking up the offer get smartphone certificates that they can trade for 100 future beers, helping bars weather the pandemic slowdown.

Jubilant Liverpool fans in Malaysia can 'adopt a keg' of Carlsberg

Liverpool fans the world over are celebrating the football club's English Premier League title, its biggest victory in 30 years. However, with bars only beginning to open up, responsible fans are not rushing out to toast the club's win in drinking establishments. So Carlsberg, longtime sponsor of the team, has extended its 'Adopt a keg' programme in Malaysia to Reds fans.

The scheme, developed by Grey Malaysia, allows fans to in essence reserve a virtual keg containing 100 glasses of beer, which they can enjoy at a future time via digital certificates, which are redeemable for 10 glasses at a time at participating outlets until December 31.

The ‘Champions Keg’ costs RM500 (US$117) and also comes with two limited-edition Liverpool FC Carlsberg glasses. 


Graham Drew, Executive Creative Director
Andrew Fong, Creative Director
Selva Ganapathy, Copywriter
Kevin Wong, Art Director
Soo Soon. Fong, Art Director
Suzy Chiang, Producer
Daphne Wong, Brand Director
Huma Qureshi, Regional Director PR & Corp Comms APAC

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