Liverpool fans the world over are celebrating the football club's English Premier League title, its biggest victory in 30 years. However, with bars only beginning to open up, responsible fans are not rushing out to toast the club's win in drinking establishments. So Carlsberg, longtime sponsor of the team, has extended its 'Adopt a keg' programme in Malaysia to Reds fans.
The scheme, developed by Grey Malaysia, allows fans to in essence reserve a virtual keg containing 100 glasses of beer, which they can enjoy at a future time via digital certificates, which are redeemable for 10 glasses at a time at participating outlets until December 31.
The ‘Champions Keg’ costs RM500 (US$117) and also comes with two limited-edition Liverpool FC Carlsberg glasses.
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