Devised by Universal McCann’s branded content company ,UM Entertainment, the show centres on Jollitown, a big, brightly coloured cartoon town in which Jollibee, the brand mascot, plays with his human and mascot friends.
Airing on GMA-7, each episode in the show’s first season will deal with topics ranging from helping others to sharing one’s time and blessings.
At the show’s launch event held recently, Ernesto Tanmantiong, president of Jollibee Foods Corp, said: “(The programme) will showcase the Jollibee heritage, honour its traditions and bring a more engaging experience to customers.”
Tanmantiong described the company’s entry into TV as significant as the Jollibee experience would no longer be confined to the company’s stores.
Gold Tantoco, VP for corporate marketing of Jollibee Foods, said that, apart from reaching a broader audience by going on television, one of the main objectives of the show was to bring back traditional Filipino traits, “allowing our kids to grow up into well-rounded adults”.
To do this, the 14 episodes will deal with values, such as loving one’s neighbour and respect for elders.
Instead of talking down to its viewers, Tantoco said the lessons will be taught “with an element of play, making learning an enjoyable and enriching experience”. Joining the Jollibee mascot on the show are Yum, a science prodigy who loves solving mysteries; Hetty, the group’s nurturing big sister; Popo, a sports buff who doesn’t neglect his studies; and Twirlie, who is the star of the show, and who is ever eager to learn.
Airing on GMA-7, each episode in the show’s first season will deal with topics ranging from helping others to sharing one’s time and blessings.
At the show’s launch event held recently, Ernesto Tanmantiong, president of Jollibee Foods Corp, said: “(The programme) will showcase the Jollibee heritage, honour its traditions and bring a more engaging experience to customers.”
Tanmantiong described the company’s entry into TV as significant as the Jollibee experience would no longer be confined to the company’s stores.
Gold Tantoco, VP for corporate marketing of Jollibee Foods, said that, apart from reaching a broader audience by going on television, one of the main objectives of the show was to bring back traditional Filipino traits, “allowing our kids to grow up into well-rounded adults”.
To do this, the 14 episodes will deal with values, such as loving one’s neighbour and respect for elders.
Instead of talking down to its viewers, Tantoco said the lessons will be taught “with an element of play, making learning an enjoyable and enriching experience”. Joining the Jollibee mascot on the show are Yum, a science prodigy who loves solving mysteries; Hetty, the group’s nurturing big sister; Popo, a sports buff who doesn’t neglect his studies; and Twirlie, who is the star of the show, and who is ever eager to learn.
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