Jenny Chan 陳詠欣
Jul 22, 2013

Jeff Ma leaves TBWA for Tsingtao beer

SHANGHAI - Jeff Ma, former chief marketing officer of TBWA Greater China, has joined Tsingtao Beer as the deputy GM of brand management.

Jeff Ma leaves TBWA for Tsingtao beer

TBWA won the Tsingtao Beer account in April 2012 after a five-way pitch with incumbent Ogilvy.

The core Tsingtao brand as well as regional beer brands Chun Sheng, Hei Pi, Ao Gu Te, Huan Dong, Bing Chun, Wu Chun, Hans and Lao Shan is managed by TBWA, but the Shan Shui business has recently gone to DDB in May.

Ma is in charge of brand strategy, new product development and trade marketing for the Chinese beer brand.

Ma had been at TBWA Greater China since July 2010 and was CMO since September 2011. TBWA has not named a replacement for his CMO role, which is a rare one in the agency world.

As managing director of TBWA's Shanghai office then, he served the Tsingtao client, along with McDonald's, Pernod Ricard, Pfizer, Adidas, Wrigley, Visa, Standard Chartered Bank and Hisense.

Related Articles

Just Published

28 minutes ago

Instagram: ‘Romanticising the idea of suicide’

On 20 September, an inquest began into the death of Molly Russell, a 14-year-old from Harrow, who took her own life in 2017 after viewing graphic content relating to depression and self-harm on Instagram and Pinterest.

33 minutes ago

Hold the applause: Is award-winning purpose work ...

Brands continue to be recognised by big award shows for purposeful work, but these eye-catching ideas often end up having no impact on real people.

36 minutes ago

W+K co-founder Dan Wieden dies at 77

The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.

47 minutes ago

D&AD names Jo Jackson as chief executive

Publicis' Natalie Lam is also named to the advisory board.