HP adds three to outdoor roster in China

Hewlett-Packard (HP) has appointed three new agencies to handle its outdoor advertising in China in addition to current media AOR ZenithOptimedia.

Each of the new agencies has been assigned a dedicated regional remit, with Chuaunzhi OH overseeing Central and Eastern China, Heartland handling the Northern provinces and Runway looking after the South.

ZenithOptimedia will retain its national remit, but will now share HP's outdoor projects with the three newcomers.

The appointments follow a pitch that included around a dozen companies, including brokers, media owners and agencies.