From the UK: 'The Travelodgicals' for Travelodge by CHI & Partners
Ad Nut's colleagues at Campaign UK have described this perfectly: "Puppets appear alongside their human counterparts and start singing about the value and features available at Travelodges, making the hotel chain the logical choice when staying away from home. The puppets represent the part of their human doppelganger that loves good value."
Creepy? Yes, but the showtune style wins Ad Nut's admiration in the end.
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The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
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Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
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