Ranjani Raghupathi
Apr 13, 2017

Home-appliance industry social-media trends and top content

Engagement Meter: Unmetric provides the home appliance sector's top 10 recent posts, along with insights into social best practices for white-goods brands.

Maharaja Whiteline
Maharaja Whiteline

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in home appliances industry during the period of April 1 to 10.


Home appliances brands tend to post more content on Friday. However, they get the best engagement on Saturday.

Top-performing Facebook content:

1. Coway Malaysia
Engagement Score – 1,000

2. Godrej No.1 India
Engagement Score – 1,000

3. Novita Singapore
Engagement Score – 1,000

4. Midea Philippines
Engagement Score – 973



With 492 Tweets published in the time period, Haier Indian posted the maximum content, followed by Voltas AC, which tweeted over 460 times.

Top-performing Twitter content:

1. Videocon Group India
Engagement Score – 1,000

2. Hitachi Home
Engagement Score – 1,000

3. Blue Star India
Engagement Score – 1,000



Though most brands in the home appliances industry posted more images than videos, the latter seemed to get the most engagement.

Top-performing Instagram content:

8. Maharaja Whiteline
Engagement Score – 928

9. Kaff India
Engagement Score – 833

10. Havells India
Engagement Score – 801


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


Related Articles

Just Published

2 hours ago

Mid-level female creatives don't feel 'heard'

This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.

2 hours ago

It's past time to eliminate gender biases in design

From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.

2 hours ago

IWD campaigns: Angry, funny, clever and inspirationa...

See how organisations and agencies from around APAC have chosen to mark International Womens Day 2021.