Sara Kimberley
Nov 30, 2012

Heineken kicks off global digital pitch

GLOBAL - Heineken International is holding a global pitch to find an agency to create a new digital platform for its flagship beer brand.

It is believed that Creativebrief is handling the review.

The lager giant will add the appointed agency to its global roster as one of its lead digital shops. The platform is expected to focus initially on Heineken, but could be rolled out across other brands such as Strongbow, Foster’s and Kronenbourg 1664.

One agency source suggested that Heineken is seeking to build a stronger e-commerce presence through the pitch.

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