Sarojini Thanarajah, deputy director, resource development service, corporate marketing and communications at the Health Promotion Board, pointed to greater use of social media by the Government body. “Tribal DDB demonstrated a strong understanding of our programmes’ agenda. We hope that through their expertise and keen sense of the latest trends in new and social media, our programmes can reach a far greater audience more effectively and intelligently.”
Jeff Cheong, head of Tribal DDB Singapore, added: “Health programmes require the right mix of grass-roots marketing and technology to create a better impact. We are thrilled with the appointment and we will be co-creating new channels of communication with the HPB.”
DDB is currently the creative agency for HPB’s adult health programmes while Ogilvy & Mather is charged with youth health programmes.
The latest appointment for Tribal DDB comes after a slew of new business wins including Changi Airport Group and ION Orchard among others.
