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Aug 17, 2001
HEADLINES: Quadrant snatches Toshiba India task from iB&W
Quadrant Communications has snatched Toshiba's DVD player and colour TV
account from incumbent iB&W Communications in India. The review of the
US$1.3 million account came as Toshiba launched new high-end
products in the market, including wide-screen TVs ranging from 29-inch
to 48-inch models. Quadrant won the pitch because its creative and
strategic recommendations were deemed to be stronger and more thorough.
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