Staff Reporters
Dec 20, 2024

Happy holidays from team Campaign!

As the Campaign Asia-Pacific team signs off for the holidays until January 6, we wrap up 2024 with a festive ode to the year’s biggest marketing moments.

Happy holidays from team Campaign!

The great marcomms wrap-up of 2024

Through corridors of digital dreams and light,
Where algorithms dance and sway.
We watched our industry take dazzling flight,
In most spectacular array.

Our beloved Twitter, once a cerulean sphere,
Oh Elon, ever bold.
Transformed itself, midst gasps and fear,
Into an X of geometric gold.

As T-Swift turned tours to marketing art,
A trillion-dollar reign.
Whole cities' fortunes played their part,
In her economic game.

Paris called to brands from far and wide,
With Olympic dreams unfurled.
As marketers rushed to catch the tide,
Of sporting's grandest world.

Through Meta's realms of promised light,
Where avatars still roam.
Apple's Vision Pro took graceful flight,
While budgets wept at home.

Whilst AI's whispered promises spoke,
Through circuits, code and space.
Our industry's foundations woke,
To change at lightning pace.

Through TikTok's ever-churning stream of youth,
Where trends bloom fast and fade.
Gen Z discovered marketing truth,
Authenticity gets paid.

Poor Jaguar leapt to modernise,
A tale that made us wince.
Left heritage to vapourise,
Not even cats could convince.

The whispers of quiet luxury spoke,
Through understated grace.
While AI's grand promises awoke,
New fears we had to face.

Some campaigns danced through glory's night,
Like stars in marketing's ballet.
While others, bless their hearts,
Lost sight off victory's golden way.

From Seoul to Singapore's bright face,
Through Shanghai's neon glow.
APAC set a mighty pace,
While others watched in tow.

Now as Campaign draws its velvet curtains close,
On twenty-four's grand stage.
Till January's dawn does disclose,
A fresh and pristine page.

To valiant creatives, marketers divine,
Who've weathered every trend.
Your stories helped our industry shine,
Right through to the very champagne-worthy end.

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

23 hours ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

1 day ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

1 day ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.