Babar Khan Javed
May 31, 2018

Google launches programmatic audio ads

Advertisers and agencies can now use DoubleClick Bid Manager to access global inventory from many of the major streaming services.

Google announced that DoubleClick Bid Manager, its DSP demand-side platform, will now feature programmatic audio ads that can be placed on Spotify, SoundCloud, TuneIn, Pandora, and Google Play Music.

According to Jean-Claude Homawoo, product manager for DoubleClick, 1.2 billion people will use a music streaming service by 2018 globally. The programmatic audio ads allow advertisers and agencies to reach a passive content-consumption audience across music and podcast streaming, he...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Across Asia, loyalty to local brands is not automatic, must be earned
Premium
12 hours ago

Across Asia, loyalty to local brands is not ...

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

Premium
Chances are, your brand isn’t ready for WeChat 4.0
Premium
12 hours ago

Chances are, your brand isn’t ready for WeChat 4.0

Brands and their agency counterparts need to keep pace with WeChat’s evolving digital ecosystem. Here's what the latest changes mean and how to make the most of them.

Premium
PCMA-ICESAP appoints regional business director
Premium
12 hours ago

PCMA-ICESAP appoints regional business director

The news comes in as Nigel Gaunt departs as president of the association.

Premium
“There were two extremes”: Cannes Lions judge
Premium
13 hours ago

“There were two extremes”: Cannes Lions judge

The founder and MD for LORE on trends for Cannes’ inaugural Brand Experience and Activation category.