Babar Khan Javed
May 31, 2018

Google launches programmatic audio ads

Advertisers and agencies can now use DoubleClick Bid Manager to access global inventory from many of the major streaming services.

Google announced that DoubleClick Bid Manager, its DSP demand-side platform, will now feature programmatic audio ads that can be placed on Spotify, SoundCloud, TuneIn, Pandora, and Google Play Music.

According to Jean-Claude Homawoo, product manager for DoubleClick, 1.2 billion people will use a music streaming service by 2018 globally. The programmatic audio ads allow advertisers and agencies to reach a passive content-consumption audience across music and podcast streaming, he...

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