Jeffrey Evans
Mar 21, 2016

Five steps to a successful digital marketing makeover

No TV network would air a makeover show for digital marketing, but Jeffrey Evans of Epsilon offers five conceptually simple steps any business can work through to improve responsiveness to customer needs.

Jeffrey Evans

We’ve all seen those reality television shows where they make over a house or a garden, or even people. They effortlessly show how to go from drab to faball packaged up neatly for us to follow. 

I’ve not seen a television show that shows you in 30 or 60 minutes how to do a digital marketing makeover on your business. The reality is that it can be a complex piece of work, involving...

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