Lindsay Stein
Jul 9, 2019

'Fitting in is for basic bitches': Vice's new APAC creative leader

Vice Media hires drag queen Genie to lead creative in Asia-Pacific.

Amit Gurnani, also known as Genie.

Genie has two creative careers. One is in advertising, climbing the ranks at agencies and leading work for big brands. The other is on stage, performing for an audience as a drag queen.

When Vice came across Amit Gurnani's profile  - who now goes by their stage name Genie day and night the media company was intrigued by the creative’s passion outside of work. At the time, Genie was on the TV show...

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