Euromoney basks in survey glory

Euromoney magazine has topped the popularity polls in Asia-Pacific

among senior executives of banks and financial institutions and

financial managers of the largest borrowing companies, a readership

survey has revealed.

According to the study by Ipsos-RSL, the publication scored the highest

in the monthly category with 38 per cent of respondents saying they read

the magazine, which is published in the UK and circulated around the

world.

It was followed by Asiamoney, Bloomberg Magazine, and Institutional

Investor.

Because of the importance of Asia and buoyed by the results of the

survey, Euromoney will devote the entire February 2000 issue to the

economies and capital markets of the Asian region.

In the daily section, the Asian Wall Street Journal was not surprisingly

the victor with 38 per cent of respondents giving that publication the

nod.

Euromoney senior manager for Asia Marcus Langston, said: "Euromoney was

right up there with the Asian Wall Street Journal in terms of the

quality of the readership being studied".