The project aims to draw attention to the role of viewers and users in the process of child pornography and the suffering of children.
The integrated campaign is supported free of charge by the advertising agency. It will be also be feature on the airline’s routes and in partner travel agencies across Asia Pacific.
The integrated campaign is supported free of charge by the advertising agency. It will be also be feature on the airline’s routes and in partner travel agencies across Asia Pacific.
The full version of the video can be viewed here.
Credits:
Project ECPAT Campaign
Clients ECPAT and Air France
Creative agency BETC Euro RSCG
Creative director Florence Bellisson
Art directors Eric Astorgue, Julien Schmitt (Presse Dominos)
Copywriters Jean-Christophe Royer, Esther Fockenoy (Presse Dominos, radio)
TV producer David Green
Director Asger Leth
Agency supervisors Valérie Albou, Muriel Keromnes, Magali Heberard, Timoti Auscher
Production house Partizan
Print production RITA
Photographer Marc Da Cunha
Web design BETC 4D Euro RSCG
Creative director Vincent Vella
Art director David Tamayo
Copywriter Charlotte Escande
Art buyer Isabelle Mocq
Agency web supervisors David Roux, Stephanie Mayer, Cécile Sallaind
Sound production Majoie (films), Capitaine Plouf (radio)
Client supervisors Carole Bartoli, Helene Paillard (ECPAT France), Christine Micouleau, Patricia Manent, François Brousse, Catherine Masson (Air France)
Exposure Television, print, outdoor, radio, cinema, online, in-flight
