Dentsu has announced that in the Philippines, Jerry Hizon will take on the role of chief creative officer and helm both Dentsu Jayme Syfu and Dentsu One Manila.
Prior to his role expansion, he previously led the transformation of the Dentsu One Manila creative team as its CCO.
Meanwhile, Elyse Bella and Edg Samson have also been promoted to managing director for Dentsu Jayme Syfu and Dentsu One Manila, respectively. Bella will oversee business transformation at Dentsu and Samson will lead Dentsu One Manila as managing director.
“Jerry’s passion for excellence makes him the perfect choice for this leadership position. I’ve worked with him for 13 years and have seen how he has continued to elevate and evolve the creativity we do on behalf of our clients,” said Ronald Barreiro, CEO, creative service at Dentsu Philippines.
“Jerry has been heavily involved in the development of our next-gen creative leaders and the culture of excellence that we have imbibed in our leaders at Dentsu has aptly prepared him for this career milestone.”
He added: “Elyse is a tenacious and dedicated business leader who continuously provides comprehensive solutions for our clients. Having run the most profitable business unit in Dentsu Jayme Syfu for six consecutive years, Elyse will partner with brands to achieve meaningful progress for growth with innovative ideas and solutions and help businesses move forward.”