CTBC Bank entrusts McCann Taiwan after pitch with Bates CHI&David

TAIPEI - McCann Worldgroup has been awarded a three-year contract for CTBC Bank (中國信託商業銀行), one of Taiwan’s largest consumer and commercial banks, after a competitive pitch with incumbent Bates CHI&David （我是大衛廣告）that was called since February.

by Jenny Chan 陳詠欣