CSL searches for creative agency

HONG KONG - Three months after Leo Burnett stunned the market by resigning the account, mobile operator CSL has kickstarted the search for a new creative agency-of-record.

by Benjamin Li | 09/05/2008

The five-year Burnett/CSL relationship ended in June this year, six months after the arrival of Christina Teo as CMO at CSL. The business comprises CSL’s two mobile brands in Hong Kong: 1010 and One2Free.

CSL has invited several undisclosed agencies to present for the business.

| Leo Burnett , pitching , telecom