Kim Benjamin
Oct 16, 2018

Creativity as fuel for event design

In an age of experience, brands are emphasising innovation to design events that leave lasting impressions.

Venue decor by at the Piaget Possession Party in Beijing.

Ask any event planner to define what creativity means for the industry and chances are you’ll get more than you bargained for. The concept of creativity spans all aspects of event management from content delivery to the way food is served. Increasingly, it also extends to what can be done online, pushing an event beyond physical limitations.

As Penelope Guerineau, creative director at Auditoire China outlines, it’s about creating extraordinary experiences that have a great...

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