Staff Reporters
Jun 23, 2018

Creative Effectiveness winners: Cannes Lions 2018

India takes home the Grand Prix, and APAC makes a decent showing with six awards.

Ogilvy Mumbai's
Ogilvy Mumbai's "Savlon Healthy Hands Chalk Sticks" campaign

India finished this year’s Cannes Lions on a high after winning the Grand Prix in the Creative Effectiveness category, for Ogilvy Mumbai’s ‘Savlon Healthy Hands Chalk Sticks’ for Savlon.

It was one of 18 Lions awarded in the category, including two Gold, six Silver and nine Bronze. Asia-Pacific made impressive progress in Creative Effectiveness, taking a third of the awards this year.

One Gold went to Colenso BBDO Auckland for ‘The Child Replacement Programme’ campaign for Pedigree. There were then four Bronze Lions for the region:

  • Two Bronzes for Tencent Shenzhen for ‘QQ Alert: Reunion After Years’
  • Clemenger BBDO Melbourne for ‘Hungerithm’ for Snickers
  • Clemenger BBDO Melbourne for ‘Meet Graham’ for Victoria Transport Accident Commission

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

Source:
Campaign Asia

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