Staff Reporters
Jun 23, 2018

Creative Effectiveness winners: Cannes Lions 2018

India takes home the Grand Prix, and APAC makes a decent showing with six awards.

Ogilvy Mumbai's
Ogilvy Mumbai's "Savlon Healthy Hands Chalk Sticks" campaign

India finished this year’s Cannes Lions on a high after winning the Grand Prix in the Creative Effectiveness category, for Ogilvy Mumbai’s ‘Savlon Healthy Hands Chalk Sticks’ for Savlon.

It was one of 18 Lions awarded in the category, including two Gold, six Silver and nine Bronze. Asia-Pacific made impressive progress in Creative Effectiveness, taking a third of the awards this year.

One Gold went to Colenso BBDO Auckland for ‘The Child Replacement Programme’ campaign for Pedigree. There were then four Bronze Lions for the region:

  • Two Bronzes for Tencent Shenzhen for ‘QQ Alert: Reunion After Years’
  • Clemenger BBDO Melbourne for ‘Hungerithm’ for Snickers
  • Clemenger BBDO Melbourne for ‘Meet Graham’ for Victoria Transport Accident Commission

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

Related Articles

Just Published

2 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.

5 hours ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

5 hours ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

5 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.