The company also announced that revenue from value-added services, such as online games, rose more than 95 per cent annually to Rmb 1.4 billion (US$205 million).
The trend can also be seen as online gaming host NetEase listed third-quarter revenues of Rmb 811.3 million (US$118.8 million). The figure is a 41.3 per cent year-on-year increase and 12.7 per cent quarter-on-quarter gain.
Specifically, online gaming revenue jumped 44 per cent from a year ago to Rmb 678.8 million (US$99.4 million). Advertising revenue also rose to Rmb 113.3 (US$16.6 million), up 31.7 per cent year-on-year.
Meanwhile, Sina listed its third-quarter revenue at Rmb 719.8 million (US$105.4 million), up 64 per cent annually and 15.4 per cent from its last quarter. Of this, advertising revenue amounted to Rmb 520.3 (US$76.2 million) - a 66 per cent rise from the same period last year.
The releases come one day after e-commerce giant Alibaba Group announced net income of Rmb 308.6 million (US$45.20 million) in its third-quarter - an annual gain of 49 per cent but a 22 per cent drop from its second quarter.