CAREERS: Q&A with.... Cynthia Samboo, senior marketing manager, Gardenia Foods

What is your greatest achievement?

Being part of the team that transformed Gardenia into the dominant bread player, and building a brand that's recognised and admired.

Dream brand to work on and why?

It wouldn't vary much from what I am working on now. I like the fast pace of the food and beverage industry - you can change your product or even promotion in less than 24 hours!

What would you be doing if you weren't in marketing?

Travel writer for Lonely Planet.

What was your big break?

Joining Gardenia in 1990. It was still a young company, so I had the chance to build up the brand from scratch, and often had to get involved in issues beyond my immediate job scope.

Who was your mentor?

I've had several great bosses and many dedicated and inspiring colleagues. They taught me how to shape a brand, and that, when attacking difficult problems, two (or more) heads are better than one.

Is there a secret to your success?

Hard work, a passion for the brand and a positive attitude.

How do you handle difficult clients?

Listen, empathise, find solutions fast.

Advice to your successor?

Be a team player. Managing three departments - sales, marketing and PR - one has to be strict on time management, and also decisive yet careful. Finally, delegate and empower.

What are you currently reading?

Trade magazines like Bakery & Snacks to keep abreast of the bread business, Parents to find out about attitudes and trends in the homemakers market, and The Economist for the general economic climate. I'm also an avid reader of fiction - currently I'm reading The Story of Pi by Yann Martel.

Business person you most admire?

Bill Gates. His business methods are sometimes questionable, but you've got to admire his vision, dedication and determination.