Carat Philippines scoops Honda Civic

MANILA - Honda Cars Philippines has appointed Carat as media agency for the campaign promoting the Civic model, after a three-way battle with MEC and Brand Media Ideas.

The Honda Civic campaign has been launched to promote the car’s paddle shift technology plus refurbished exterior.

“With the entry of the 2009 Civic, we create new values that we hope will excite the market. The Civic’s continuous advancements are designed to set new standards in its class.“ said Hiroshi Shimizu, president and general manager of Honda Cars Philippines.

Separately, Carat has also been awarded a media brief from the World Lung Foundation (WLF) following a three-way pitch.

A campaign for the WLF, advocating a smoke-free Manila, will kick off this week. The WLF works in partnership with organisations throughout the world to improve lung health.
| carat , honda