A total of 79 entries from Southeast Asia has been shortlist for the first seven of 12 categories at the Cannes Festival 2010. The shortlists include four submissions from Malaysia, 10 submissions from Indonesia, 11 submissions from The Phillipines and 27 submission from Thailand and Singapore each.
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Shortlisted entries from Souteast Asia
Direct Lions
A04 Direct Response Digital: Mobile Marketing
- Call For Help, Unifem Women's Rights And Gender Awareness, DDB Singapore
Promo & Activation Lions
A01 Event and Field Marketing
- Thumbs Up for Indonesia, WWF Indonesia Nature Conservation Programme, Hakuhodo Indonesia
A03 Ambient Promotion: Large Scale
- Take A Leash, Give A Life SPCA Animal Charity, Y&R Malaysia
A11 Best Use of other Digital Media in a Promotional Campaign
- Stadium of Dreams, Thai Asia Pacific Brewery, Heineken, Leo Burnett & Arc Worldwide Thailand
PR Lions
A08 Technology and Manufacturing
- Love Code, LG, Mobile Phone, McCann Worldgroup Thailand Bangkok
Outdoor Lions
A05 Household: Cleaning Products
- Red Stain, I.P.Trading, Hygiene Colour Bleach, McCann Worldgroup Thailand Bangkok
- Blue Stain, I.P.Trading, Hygiene Colour Bleach, McCann Worldgroup Thailand Bangkok
- Springfield, I.P.Trading, Hygiene Colour Bleach, McCann Worldgroup Thailand Bangkok
A06 Household: Other
- Ceramic, 3M, Cushion Wrap, Creative Juice\ Bangkok (TBWA) Bangkok
- Marble, 3M, Cushion Wrap, Creative Juice\ Bangkok (TBWA) Bangkok
A08 Home Electronics & Audio-Visual
- Construction, Bose Noise-Cancelling Headphones, DDB Singapore
- Noisy Dog, Bose Noise-Cancelling Headphones, DDB Singapore
- Crying Kid, Bose Noise-Cancelling Headphones, DDB Singapore
A09 Cosmetics & Beauty
- Siren, Unilever, Pond's Clear Solutions, Ogilvy & Mather Philippines Makati City
A10 Toiletries
- Baldy, Pt. Panasonic Gobel Indonesia, Nose Hair Trimmer Er-115, Pt Perwanal Saatchi & Saatchi Jakarta
- Fatty, Pt. Panasonic Gobel Indonesia, Nose Hair Trimmer Er-115, Pt Perwanal Saatchi & Saatchi Jakarta
- Borat, Pt. Panasonic Gobel Indonesia, Nose Hair Trimmer Er-115, Pt Perwanal Saatchi & Saatchi Jakarta
A18 Entertainment & Leisure
- Dolls, Mint Museum Of Toy, Toy Museum, Y&R Singapore
- Tin Toys, Mint Museum Of Toy, Toy Museum, Y&R Singapore
A19 Publications & Media
- Landmarks, Penguin Books, Budget Travel Guide, DDB Singapore
- Road, Penguin Books, Budget Travel Guide, DDB Singapore
A21 Business Equipment & Services
- Mud, FedEx, Courier, BBDO Guerrero/Proximity Philippines Makati City
B01 Consumer Products: Food & Drink
- Door Knob, Pepsico International, Doritos Spicy Nachos, McCann Erickson Singapore
- Bathtub, Pepsico International, Doritos Spicy Nachos, McCann Erickson Singapore
- Ark, Cholula International, Hot Sauce, JWT Singapore
- UFO, Cholula International, Hot Sauce, JWT Singapore
B02 Consumer Products: Cosmetics & Beauty, Toiletries & Pharmacy
- Ark, Glaxo Smithkline, Dequadin Lozenges, Ogilvy Malaysia Kuala Lumpur
- UFO, Glaxo Smithkline, Dequadin Lozenges, Ogilvy Malaysia Kuala Lumpur
- Concert, Glaxo Smithkline, Dequadin Lozenges, Ogilvy Malaysia Kuala Lumpur
- Flood, Glaxosmithkline, Eno Fruit Salt, Ogilvy Singapore
- Volcano, Glaxosmithkline, Eno Fruit Salt, Ogilvy Singapore
- Earthquake, Glaxosmithkline, Eno Fruit Salt, Ogilvy Singapore
B03 Consumer Products: Household
- Mummy, Procter & Gamble, Downy, Grey Group Kuala Lumpur
- Teddybed, Procter & Gamble, Downy, Grey Group Kuala Lumpur
- Teddyhug, Procter & Gamble, Downy, Grey Group Kuala Lumpur
- Steel Bed, Outdoor Innovation, Karana Travelgear, Ogilvy & Mather Bangkok
- Wooden Bed, Outdoor Innovation, Karana Travelgear, Ogilvy & Mather Bangkok
- Rollercoaster, British United Automobiles, Mini Cooper, DDB Dm9jaymesyfu Makati City
B05 Consumer Products: Clothing, Footwear & Accessories
- Toothpaste, Sony Playstation Portable (PSP), Creative Juice-Sil Kuala Lumpur
- Romance Novel, LG Electronics, Gx200, Y&R Jakarta
- Mystery Novel, LG Electronics, Gx200, Y&R Jakarta
- Management Book, LG Electronics, Gx200, Y&R Jakarta
- Chick Lit, LG Electronics, Gx200, Y&R Jakarta
B08 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
- Bruise, Gabriela, Anti-Spousal Abuse Movement, DDB Dm9jaymesyfu Makati City
- The Summer Collection, Gabriela, Project Runaway Satirical Fashon Show, DDB Dm9jaymesyfu Makati City
- The Rainy Season Collection, Gabriela, Project Runaway Satirical Fashon Show, DDB Dm9jaymesyfu Makati City
- Traffic Light, Toyota Philippines, Anti Drink Driving Message, Ace Saatchi & Saatchi Makati City
- Ivory, WWF, Wildlife Charity, Ogilvy & Mather Bangkok
- Nature Products, The North Face/Primer Group, Outdoor Gear, Ace Saatchi & Saatchi Makati City
C06 Ambient: Digital Outdoor
- Nike Trackball, Nike, Trackball Football Boots, Ogilvy Singapore
Media Lions
A08 Best Use of Ambient Media: Large Scale
- Baldy, Panasonic Gobel Indonesia, Nose Hair Trimmer, Pt Perwanal Saatchi & Saatchi Jakarta/ Zenithoptimedia Jakarta
A10 Best Use of Online Advertising
- Intel Swarm, Intel, Computers, The Upper Storey Singapore/ OMD Singapore
C01 Fast Moving Consumer Goods
- Stadium of Dreams, Thai Asia Pacific Brewery, Heineken Beer, Leo Burnett & Arc Worldwide Thailand Bangkok/ Mediavest Bangkok
Radio Lions
A05 Home Appliances, Furnishings, Electronics & Audio Visual
- Family Portrait, Panasonic Gobel Indonesia, Lumix Camera, Pt Perwanal Saatchi & Saatchi Jakarta/ Swanten Jakarta
A20 Public Health & Safety, Public Awareness Messages
- Hear, Motoitalia Philippines, Helmet Use For Motorcyclists, DDB Dm9jaymesyfu Makati City, Soundesign Makati City/ Soundesign Makati City
A21 Fundraising & Appeals
- Jen Jen, Kythe Foundation, Birthday Programme, JWT Manila/ HIT PRODUCTIONS Makati City
- Jun Jun, Kythe Foundation, Birthday Programme, JWT Manila/ HIT PRODUCTIONS Makati City
Press Lions
A04 Non-Alcoholic Drinks
- Anvil, Oishi Group, Black Tea Lemon, Y&R Thailand Bangkok
- Sand, Bag Oishi Group, Black Tea Lemon, Y&R Thailand Bangkok
- Rock, Oishi Group, Black Tea Lemon, Y&R Thailand Bangkok
A06 Household: Other
- Ceramic, 3M, Cushion Wrap, Creative Juice\Bangkok (TBWA) Bangkok
- Crystal, 3M, Cushion Wrap, Creative Juice\Bangkok (TBWA) Bangkok
- Marble, 3M, Cushion Wrap, Creative Juice\Bangkok (TBWA) Bangkok
A10 OTC Pharmacy
- Flood, Glaxosmithkline, Eno Fruit Salt, Ogilvy Singapore
- Volcano, Glaxosmithkline, Eno Fruit Salt, Ogilvy Singapore
- Earthquake, Glaxosmithkline, Eno Fruit Salt, Ogilvy Singapore
A15 Home Electronics & Audio-Visual
- Construction, Bose Noise-Cancelling Headphones, DDB Singapore
- Noisy Dog, Bose Noise-Cancelling Headphones, DDB Singapore
- Crying Kid, Bose Noise-Cancelling Headphones, DDB Singapore
- Jacuzzi, Canon Marketing (Thailand) Co., Underwater Camera, Leo Burnett & Arc Worldwide Thailand Bangkok
- Beach, Canon Marketing (Thailand) Co., Underwater Camera, Leo Burnett & Arc Worldwide Thailand Bangkok
A18 Travel, Transport & Tourism
- Paris, Vista A La Carte, Trip Designer, Publicis Thailand Bangkok
- Rio, Vista A La Carte, Trip Designer, Publicis Thailand Bangkok
- Rome, Vista A La Carte, Trip Designer, Publicis Thailand Bangkok
A19 Entertainment & Leisure
- Steel Bed, Outdoor Innovation, Karana Travelgear, Ogilvy & Mather Bangkok
- Wooden Bed, Outdoor Innovation, Karana Travelgear, Ogilvy & Mather Bangkok
- Luxury Bed, Outdoor Innovation, Karana Travelgear, Ogilvy & Mather Bangkok
A20 Publications & Media
- Not Everyone, The Economist, Newspaper, Ogilvy Singapore
- Thought, The Economist, Newspaper, Ogilvy Singapore
B03 Illustration
- Red, Bigstar Co., Gambol Sandals, Spa-Hakuhodo Bangkok
- Green, Bigstar Co., Gambol Sandals, Spa-Hakuhodo Bangkok
- Yellow, Bigstar Co., Gambol Sandals, Spa-Hakuhodo Bangkok
