Matthew Miller
Nov 8, 2019

By the numbers: A surplus of Singles' Day stats

500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.

A scene from last year's extravaganze (Getty Images)

Alibaba's Singles' Day sale spawns a mind-numbing avalanche of really big numbers. And we've got them here. But also, some smaller numbers that also tell interesting stories about this year's sale. Plus, we threw in a few analyst and observer insights for good measure. Here we go.

Update, 12 November Here is Alibaba's GMV gross merchandise value...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
GroupM names new CEO for Northeast Asia
Premium
3 hours ago

GroupM names new CEO for Northeast Asia

Michael Beecroft, currently Mindshare's chief investment officer for APAC, will take up a new role for GroupM leading Japan and Korea in the new year.

Premium
Examining blockchain: uses in advertising, media and beyond
Premium
5 hours ago

Examining blockchain: uses in advertising, media ...

First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.

Premium
Watch these cat videos right meow
Premium
5 hours ago

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

Premium
How about adding some tears to your Christmas cooking?
Premium
5 hours ago

How about adding some tears to your Christmas cooking?

Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.