Cindy Gu
Nov 6, 2019

11.11: Experts decipher the major changes for 2019

Live KOL broadcasts, data-driven understanding of consumers, customisation and product upgrades represent the major changes in this year's Double 11 event.

With less than a week to go before Tmall Global's 2019 Double 11 Carnival Night, what are the new characteristics of this year's 11.11 event And what does it mean in terms of brand marketing Campaign China explored the subject with a number of China marketing experts.

Promoting merchandise through KOL live broadcasts

“This year's Double 11 takes place when the growth of China's consumption market is slowing down, the increase in...

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