Sep 1, 2000

BRIEFINGS: ESS to air Asian X Games in Phuket

ESPN Star Sports (ESS) has signed a distribution deal with Macau

Cable TV and is working in partnership with the Asian X Games Qualifier

to expand its brand profile across the region.



The event, which will take place in Phuket in December, will be marketed

and managed by ESPN and ESS. Toyota will be the presenting sponsor again

this year and other sponsors include the Tourism Authority of Thailand.



BRIEFINGS: ESS to air Asian X Games in Phuket

ESPN Star Sports (ESS) has signed a distribution deal with Macau

Cable TV and is working in partnership with the Asian X Games Qualifier

to expand its brand profile across the region.



The event, which will take place in Phuket in December, will be marketed

and managed by ESPN and ESS. Toyota will be the presenting sponsor again

this year and other sponsors include the Tourism Authority of Thailand.



Source:
Campaign Asia
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