M&C Saatchi will be briefed to build on BOH's successful "puts the oomph into life" strategy, and launch a new range of products later this year.
The account was formerly handled by Naga DDB, but the agency had to end the relationship when it won Unilever's globally-aligned Lipton Tea brand.
BOH Tea appoints M&C Saatchi Malaysia
KUALA LUMPUR - Tea producer BOH Tea has awarded its advertising account to M&C Saatchi Malaysia after a final shoot-out with one other unknown agency.
