Jenny Chan 陳詠欣
Nov 19, 2013

BBH Shanghai scoops Harbin Beer account from JWT

SHANGHAI - AB InBev handed creative duties for its Harbin Beer account to BBH last Thursday.

Harbin Beer has sponsored Voice Of China's second season
Harbin Beer has sponsored Voice Of China's second season

Ricardo Dias, APAC VP of procurement, Anheuser-Busch InBev confirmed the win.

BBH won a four-way creative pitch involving incumbent agency JWT as well as Ogilvy and BBDO, which kicked off in September with R3 as the pitch consultant.

The agency will prepare to launch an integrated campaign for the FIFA World Cup 2014 as Harbin Beer is the official sponsor of the sporting event in China.

Harbin Beer has been using JWT for the last few years, some on a project basis, with the agency's last piece of work a TV spot for the 2013 summer campaign.

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