The brand faces competition not only from other Malaysian chains, but also from international operators such as YTL.
Sep 9, 2008
Avillion selects Shift for rebranding project
HONG KONG - Malaysian boutique hotel group Avillion has appointed newly formed agency Shift to manage the rebranding of the group's hotels and resorts.
The account, which was previously handled by a local agency, was handed to Shift as Avillion seeks to position itself in the premium category. The group holds several properties ranging from water chalets in Port Dickson to the diving resort Layang Layang.
The brand faces competition not only from other Malaysian chains, but also from international operators such as YTL.
The brand faces competition not only from other Malaysian chains, but also from international operators such as YTL.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
5 hours ago
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
6 hours ago
What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
PROMOTED
10 hours ago
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?