Ella Fitszimmons
Sep 9, 2008

Avillion selects Shift for rebranding project

HONG KONG - Malaysian boutique hotel group Avillion has appointed newly formed agency Shift to manage the rebranding of the group's hotels and resorts.

Avillion selects Shift for rebranding project
The account, which was previously handled by a local agency, was handed to Shift as Avillion seeks to position itself in the premium category. The group holds several properties ranging from water chalets in Port Dickson to the diving resort Layang Layang.

The brand faces competition not only from other Malaysian chains, but also from international operators such as YTL.

Source:
Campaign China

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