American Express (AMEX) Meetings & Events has joined forces with mobile event tool Attendify and event marketing automation platform Splash.
Attendify offers tech solutions to clients including an intuitive app creator and a data analytics platform that enables meaningful engagement with attendees. Through these apps, attendees can access agendas and presentations, speaker and sponsor information, and more.
Meanwhile, Splash allows event planners to launch, promote, and scale event programs through consolidated attendee management and customised event marketing. The tool also helps drive the right people to events with smart guest lists, responsive event pages and emails, and on-site check-in functionality.
The news of these partnerships follows the recent announcement of AMEX Meetings & Events' renewed partnership with event tech provider DoubleDutch. All three tools now serve as “key solutions” within the company’s Meetings Marketplace, a vetted collection of the company's tech solutions.