Sara Kimberley
Mar 4, 2011

American Express kicks-off search for direct agency

GLOBAL - American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.

American Express is looking to add a direct agency to its roster.

The credit card company has approached agencies directly with an initial request for interest in taking part in a pitch. The appointed agency will initially be responsible for creating a direct marketing campaign to encourage consumers to use their American Express credit card every time they rent a car.

Once appointed, the agency will have a place on American Express’s roster alongside OgilvyOne and its sister agency Ogilvy Mather, which handles the credit card...

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