David Blecken
Jul 4, 2017

AKQA Tokyo hires former Uber marketer as GM

The appointment replaces AKQA’s business director, who is now in charge of BBC World Japan.

AKQA has hired Yoichiro Basso as general manager for Japan.

Basso was most recently head of marketing for San Francisco at Uber. Before that, he was VP of marketing at GE Capital, also in San Francisco. Basso grew up in Japan but moved to the US to attend NYU and Berkeley. He began his career at Ogilvy Mather in New York. He was not available for comment on the new role.


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