Staff Reporters
May 29, 2018

2018 Cannes contenders: 'First dance' by TBWA Sydney

Apple promoted marriage equality in Australia with a convincing product demonstration.

2018 Cannes contenders: 'First dance' by TBWA Sydney
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: First dance
Agency: TBWA Sydney
Client: Apple iPhone

Nominated by:

Anthony Moss, ECD, WhiteGREY Melbourne:

A simple yet very convincing product demonstration, in a perfectly timed and perfectly crafted wrapper. Released at a time that other brands were focused on Australia’s Marriage Equality vote, this spot went straight for the implications of the vote. The story captures the heart while the imagery convinces the head. It feels like a winner in Film Craft.

Related Articles

Just Published

8 hours ago

Pepsi unveils a new logo: a look back at the logos ...

A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.

9 hours ago

2022 new-biz review: Which creative agencies came ...

Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.

9 hours ago

From accounting to advertising, FCB's accidental ...

CREATIVE MINDS: A fan of Greek mythology, tattoos, Ryan Gosling and Shah Rukh Khan, in no particular order, Moumita Das' secret to success includes thriving under pressure.

11 hours ago

The importance of delivering a personalised ...

Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.