Staff Reporters
May 29, 2018

2018 Cannes contenders: 'First dance' by TBWA Sydney

Apple promoted marriage equality in Australia with a convincing product demonstration.

2018 Cannes contenders: 'First dance' by TBWA Sydney
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: First dance
Agency: TBWA Sydney
Client: Apple iPhone

Nominated by:

Anthony Moss, ECD, WhiteGREY Melbourne:

A simple yet very convincing product demonstration, in a perfectly timed and perfectly crafted wrapper. Released at a time that other brands were focused on Australia’s Marriage Equality vote, this spot went straight for the implications of the vote. The story captures the heart while the imagery convinces the head. It feels like a winner in Film Craft.

Related Articles

Just Published

2 days ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

2 days ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

2 days ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

2 days ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.