Women's group and JWT expose the 'career line'

An International Women's Day campaign in Hong Kong attacked use of the Cantonese phrase 'career line' to refer to a woman's cleavage.

An International Women's Day campaign in Hong Kong attacked use of the Cantonese phrase 'career line' to refer to a woman's cleavage.

In Cantonese, the phrase career line 事業線 refers to a woman's cleavage. The term seems to be an accepted form of casual sexism in polite society 62 percent of male and female respondents recently polled by Edelman Intelligence said that the term was not derogatory or harmful.

That's just not right. So the Women's Foundation of Hong Kong set out to stop people speaking about women's careers in the same breath as their bodies, through...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
BCD Meetings & Events acquires Grass Roots
Premium
8 hours ago

BCD Meetings & Events acquires Grass Roots

The acquisition is set to strengthen the agency's global service offering.

Premium
Marriott names luxury brand VP for APAC
Premium
9 hours ago

Marriott names luxury brand VP for APAC

Bruce Ryde will drive brand strategy as the group prepares to double its luxury footprint in the region.

Premium
Readers' Choice: Best event agency
Premium
9 hours ago

Readers' Choice: Best event agency

Leading agency players continued to impress with big brand events in 2017.

Premium
Dentsu in pole position to win Jaguar Land Rover's $500 million global media account
Premium
9 hours ago

Dentsu in pole position to win Jaguar Land Rover's ...

WPP’s Mindshare has held the account for 17 years.