Women's group and JWT expose the 'career line'

An International Women's Day campaign in Hong Kong attacked use of the Cantonese phrase 'career line' to refer to a woman's cleavage.

An International Women's Day campaign in Hong Kong attacked use of the Cantonese phrase 'career line' to refer to a woman's cleavage.

In Cantonese, the phrase career line 事業線 refers to a woman's cleavage. The term seems to be an accepted form of casual sexism in polite society 62 percent of male and female respondents recently polled by Edelman Intelligence said that the term was not derogatory or harmful.

That's just not right. So the Women's Foundation of Hong Kong set out to stop people speaking about women's careers in the same breath as their bodies, through...

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