Dec 19, 2012

Tim Tam rolls out free sampling campaign in Hong Kong

HONG KONG - Tim Tam has hit the streets of Hong Kong to give away free chocolate biscuits for a 24-week period, with the first such sampling activity held last Saturday, 15 December.

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A 'Tim Tam Happy Truck' and 10 taxis made their way around Causeway Bay, Wan Chai, Central and Mongkok. The activation event is aimed at communicating the brand’s positioning of “Tim Tam is created with little ripples of happiness in every bite”.

Credits:

Client: Campbell Soup Asia Ltd

Product: Tim Tam

Agency: Y&R

Creative Director: Patrick Wong

Art Director: Sammy Kwong

Copywriters: Ada Chan, Cherry Wong

DCS: Eric Choi

AAD: Arthur Chan

AE: Jenny Lai

Producer: Vonny Shing

Media agency: MEC

Production company: Finger + thinker / D Drive

Source:

Campaign China

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