tam

Jan 24, 2024

Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report

May 2023 had the highest share of ad volumes.

Oct 8, 2023

Asia Cup 2023 ad volume saw a spike of 31% over 2018: TAM Sports

The India-Pak game secured the highest percentage share of 18% in Asia Cup ad volume, per TAM's Asia Cup Advertising Report 2023.

Mar 31, 2017

CSM Media Research, Kantar Media win HK TV measurement

Partners will deliver a single view of television viewing across all devices.

Dec 19, 2012

Tim Tam rolls out free sampling campaign in Hong Kong

HONG KONG - Tim Tam has hit the streets of Hong Kong to give away free chocolate biscuits for a 24-week period, with the first such sampling activity held last Saturday, 15 December.

Aug 1, 2012

NDTV files lawsuit against Nielsen for losses due to TAM data

Suit filed in New York, Nielsen’s global headquarters, alleges loss of at least US $ 810 mn over the last eight years