Advertising Marketing The Work
Jenny Chan 陳詠欣
Mar 3, 2014

Princess Cruises' first China campaign sails off as cruise travel moves upstream

SHANGHAI - Princess Cruises, the world's third-largest cruise liner, has kicked off a McCann-led campaign that goes beyond the pure-luxury approach of conventional advertising in the sector in order to promote the company's first-ever China season.

SHANGHAI - Princess Cruises, the world's third-largest cruise liner, has kicked off a McCann-led campaign that goes beyond the pure-luxury approach of conventional advertising in the sector in order to promote the company's first-ever China season.

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