Campaign India Team
May 17, 2021

Facebook extends 'more together' thought with touching Eid film

Watch the film conceptualised by Taproot Dentsu here.

Facebook has extended its 'more together' brand thought and rolled out a film to celebrate Eid. 
 
Conceptualised by Taproot Dentsu, the film shows the story of Rizwan who drives the elderly to vaccination centres after being contacted on Facebook by a family member. While most agree easily, there's one lady who doesn't. However, Rizwan doesn't give up and continues visiting the lady before finally convincing her. When the lady is back she looks up Rizwan on Facebook and sees a post which states that he wonders how he'll be able to celebrate Eid as he lost his parents recently. 
 
The lady cooks a meal and gets into a rickshaw to visit him. Rizwan is surprised by her visit and the duo sit together and enjoy the day. 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Is there a place for 'fake OOH' ads in the industry?

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

2 hours ago

Beyoncé's country pivot and lessons in fearless ...

In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.

3 hours ago

Stagwell’s revenue climbs in Q1 as tech clients return

The holding company is eyeing international expansion and digital transformation for growth.

7 hours ago

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.