the work
The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine
If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.
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Indian Independence Day 2023: Work that raised the flag of creativity
View the work that ignited patriotism and unity here.
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Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024
Sales and marketing VP Santosh Iyer explains why it's making television-like spending on Instagram and much more in a wide-ranging interview.
Facebook extends 'more together' thought with touching Eid film
Watch the film conceptualised by Taproot Dentsu here.
Bhima Jewellery in India breaks stereotypes through the journey of a trans woman
The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child.
Bond with gran through Xbox, says Microsoft to teens
Short films promote the console brand’s initiative to help elderly people.
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