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The president of Amplifi Global speaks about creating mobile engagement by marrying data and creativity.
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Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.