Advertising The Work
Jenny Chan 陳詠欣
Nov 17, 2014

Behind the scenes of reducing traffic accidents... and making award judges cry

SHANGHAI - How does one get a haul of awards for a campaign without an actual client brief? We investigated the sequence of events behind Lowe China’s ‘Human traffic signs’ tear-jerker for Buick, among the most awarded pieces of Chinese creative this year.

SHANGHAI - How does one get a haul of awards for a campaign without an actual client brief? We investigated the sequence of events behind Lowe China’s ‘Human traffic signs’ tear-jerker for Buick, among the most awarded pieces of Chinese creative this year.

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