wta
Sports need to serve up the complete ‘pocket experience’
The full integration of data and live-streaming is the holy grail for the complete digital sports experience, says Mike McGraw of The Social Channel and WTA Networks.
How Singapore Tourism Board is bringing the city’s stories to life through sports marketing
Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.
How Yahoo teamed up with Gleneagles hospital & WTA to promote health
CASE STUDY: The hospital engaged Yahoo and MEC Singapore to boost its reputation in sports medicine through tennis.
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Porsche continues partnership with WTA for Singapore finals
Porsche is the official automotive partner of the BNP Paribas WTA Finals Singapore, presented by SC Global, for the second year in a row.
Women's Tennis Association CEO: We made a bet on Asia
SINGAPORE - As CEO of the Women’s Tennis Association, Stacey Allaster has set herself an incredible challenge: making women’s tennis the “most inspirational and exciting sports entertainment experience on earth.”
Jetstar signs as official airline partner for WTA tennis across APAC
SINGAPORE/SYDNEY – Budget airline Jetstar has signed a ‘six-figure’ deal to sponsor Women’s Tennis Association (WTA) tournaments across Asia-Pacific. This will see Jetstar become the WTA’s first-ever official airline partner for international tennis events across the entire region.
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