forrester research
Strategies for would-be champions of digital transformation
Brand marketers and other "change agents" shared best practices for driving digital-transformation initiatives to elevate the customer experience at Forrester CX Singapore 2017 yesterday.
2016 will be about ‘customer-obsessed growth’: Forrester
SINGAPORE - CMOs and customer-experience leaders will rally to achieve customer-obsessed growth by adopting human-centred design and data analytics to deliver exceptional experiences, according to Forrester Research.
Displays ads are fading, it’s time to go native: Forrester
SINGAPORE - Display ads are losing their effectiveness with mobile-first users in Asia Pacific, with many consumers choosing to avoid them completely, according to Forrester Research.
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Obsess over customers to create disruption: Forrester
GLOBAL - Customer-obsessed CMOs with free-flowing budgets are more likely to be disrupters in their markets, according to a Forrester Research study on identifying culture models that drive marketing innovation and business growth.
Emerging markets "in love" with social media: Forrester Research
ASIA-PACIFIC - Global research provider Forrester has released a new study on social media adaptation around the world. The results show some of the world's keenest users are in China and India.
Making Facebook marketing work
GLOBAL – For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.
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