Babar Khan Javed
Aug 31, 2017

Strategies for would-be champions of digital transformation

Brand marketers and other "change agents" shared best practices for driving digital-transformation initiatives to elevate the customer experience at Forrester CX Singapore 2017 yesterday.

Dominic Hoffmann, the chief customer experience officer at Lazada Group.

When embarking on a mission toward improving the customer experience through digital business transformation, marketers must first and foremost gain advocates from within their teams and cross-functional departments.

That was one of the most repeated opening remarks at the Forrester CX 2017 event in Singapore yesterday. Held at the Marina Mandarin, the event brought together speakers from Pizza Hut, Zalora, Alibaba Group, Zendesk, Prudential and SAS. It also featured in-depth overviews of research reports...

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