beverages
Mindshare China fills cup with more Master Kong drinks
Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.
Can Starbucks stay on the boil in Asia?
BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.
Alcohol sector: Social-media trends and top content
Engagement Meter: Unmetric provides the alcohol sector's top 10 recent posts, along with insights into social best practices for beverage brands.
What would Bruce Lee drink? Punchin’ Milk Tea or Kickin' Coffee
HONG KONG - What's Bruce Lee's favorite drink? Answer: Wah-taaaah! It's an old joke about the kungfu master's "war cry". Now Lee's daughter is updating the joke into a 'saleable liquid' concept.
OMD Thailand appointed AOR for instant coffee brand
BANGKOK - OMD Thailand has been appointed media agency-of-record for Super Coffeemix, a popular instant coffee brand, after a pitch involving incumbent agency ZenithOptimedia.
Asia Pacific Breweries appoints Zenith Optimedia as media agency
SINGAPORE - Asia Pacific Breweries Singapore (APBS) has announced the appointment of Zenith Optimedia as its media agency and strategic partner in Singapore following a pitch.
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