On 13 June, in-store media network Ksubaka marked the opening of its new APAC headquarters in Singapore.
The launch of the new office in Singapore follows the formation of a joint-venture partnership with Fullshare Holdings to accelerate its expansion in China made in February. The deal brought with it a capital injection of US$15.6 million (RMB100 million) for 2016 and is also in line with the company’s plans to launch in two more markets in Asia this year.
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A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
Antonis Kocheilas takes up newly created role.
Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
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